Navigating the Zambian Music Scene: The Need for Fair Compensation in Promotion

In Zambia’s evolving music scene, effective promotion is key to success. While digital platforms are essential, having a significant fan base is crucial. When fan numbers are limited, relying on private links may hinder exposure. Here, bloggers become valuable allies, sharing your music across diverse platforms. As Zambian music progresses, it’s vital to adopt practices seen in thriving industries like Nigeria.

Bloggers, DJs, and radio stations play pivotal roles but often face challenges in securing fair compensation. Unlike Nigeria, where these contributions are recognized and compensated, Zambia encounters resistance to such payment norms. To elevate the Zambian music industry, a shift towards recognizing and valuing promotional efforts is essential, ensuring a fair exchange for the shared passion and dedication of all involved.