The Hidden Truth How Some Big Zambian Musicians Are Misinforming Upcoming Artists – And What New Artists Should Really Do

The Hidden Truth How Some Big Zambian Musicians Are Misinforming Upcoming Artists And What New Artists Should Really Do

In the heart of Zambia’s vibrant music industry lies an uncomfortable truth: some of the established artists are not being entirely honest with upcoming musicians. Instead of uplifting the next generation, they are gatekeeping success by promoting misleading strategies or worse, withholding key information altogether. This is not just about ego; it’s about market control, competition, and fear of losing their dominance in bookings and influence.

Let’s be real: the Zambian music industry is tough. But it’s even tougher when the big names create a false narrative around how to break through. Many upcoming artists are given vague advice, discouraged from using free platforms, or told to wait until they have a huge budget before they can push their songs. Why? Because if too many new artists get it right, the attention – and the money – spreads thinner.

But the truth must be told. If you’re an upcoming artist, don’t fall for the hype. Here are 5 key things you should do every time you drop a new song – no sugar-coating, no gatekeeping:

1. Upload It on Free Downloading Websites

Don’t underestimate the power of free music. Zambians love to download and share songs. Use platforms like Zambianmusicpromos.co, or any platforms to reach a wide audience. You’re not losing money – you’re gaining fans.

2. Make Sure Your Song Is on Surfaces Like the Trending Page

Visibility is everything. Engage blogs, influencers, and digital promoters to help you push your song to “trending” pages. Make noise on Facebook, TikTok, WhatsApp groups, and Instagram that’s where people discover new hits.

3. Have a Music Video for Your Song

Visuals sell your brand. Even if you can’t afford a high-budget video, a well-edited visualizer or lyric video is better than nothing. Videos help your song stand out and connect deeper with the audience.

4. Take Your Song to Radio Stations

Radio still matters in Zambia. From neighborhood stations to national broadcasters, radio airplay boosts credibility and reach. Don’t wait to be called  approach DJs and producers directly.

5. Put It on Digital Platforms

Your song needs to live on Spotify, Apple Music, Boomplay, Audiomack, and YouTube. That’s how you build an international presence and open doors to monetization. Even if your local fans don’t stream a lot yet, future promoters and global fans do.

The Bottom Line: It’s time to expose the misinformation. Big artists need to stop playing gatekeepers and start playing mentors. And for upcoming artists: you don’t need anyone’s permission to blow up. Use every tool, every platform, and every opportunity. The music industry belongs to those who hustle smart – not just those with the biggest names.